This poster has nothing to do with air travel

It is an ad for Prescott’s dry cleaners in Drumcondra, near the airport. The pitch borrows the glamour and speed of commercial air travel to make a mundane service seem more exciting.

The plane in the picture – a Fokker Friendship – puts the ad some time between 1958 and 1966, when the Friendships were phased out of service. A miniature incarnation of Dublin airport is depicted at the bottom of the ad. The airport was designed by Desmond Fitzgerald, who was only 26 years old when he secured the commission.

Permanent Collection